Mobile+Web DevCon: Optimizing your app for profitability
Updated: Oct 15
From page load times to crash rates and network calls, there are a multitude of factors that can positively and negatively impact your app's profitability. According to the Akamai Technologies report "Performance Matters: 9 Key Consumer Insights", nearly one in five consumers expect mobile pages to load instantly; 30 percent expect a page to load in one second or less; and 49 percent expect loading to occur in two seconds or less. But page load times are only part of the story; there are 5 keys to optimization for profitability: App performance monitoring, analytics, design, ASO/SEO, customer data. Using specific examples from the work of Best Buy's own native app development team, the session covered what developers should be focusing on to ensure maximum revenue per visitor.