WE HELP CREATE PRODUCTS
that live At the intersection of
customer and business value
How We Can Help You
From the fuzzy front end to commercialization, we provide coaching and advisory services to product, marketing and executive teams. We equally support early stage companies looking to scale and mature teams hoping to define and build new products and business models. We run individual coaching and can customize team workshops
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​​Our bias is to delight the customer, and the best way to do that is by empowering product teams to navigate the ambiguity of the discovery process to create an inspiring product vision.
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Or join the waitlist for my cohort-based course on Maven.
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LEARN FAST, FAIL FORWARD, ITERATE OFTEN
De-risking a new product idea is a noble goal, however, proof of success is not always easy to come by. For this reason we believe the best product teams understand the importance of rapid prototyping, rigorous testing and iterative design to hone a product hypothesis into a valuable customer solution.
About Us
Leslie Grandy is an experienced digital transformation leader, product innovator, and team coach, with a track record of delivering consumer delight and measurable business results for large public companies including Apple, Best Buy, Discovery, T-Mobile, and Amazon, as well as early to mid-stage start-ups. She has led diverse product teams and has been an advisor to executives in the media, telecom, and retail industries.
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Grandy is an expert in new product development, customer experience, business planning, and strategy that drives customer delight. Equally comfortable in web and mobile environments, Grandy is adept at managing full stack teams of engineers, designers, and product managers that deliver innovative software and hardware experiences, like the first Android smartphone, the T-Mobile G1, and RealNetworks' SuperPass, the first paid online video subscription service.
Her career in new product innovation has included being trained in IDEO's methodology of human-centered product design and design thinking. Grandy led the Digital Innovation Lab team at Best Buy, and served as a paid advisory board member on the Innovation Council for Red Robin Gourmet Burgers.
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Leslie is currently an Executive in Residence at the University of Washington Foster School of Business. She is also a member of the Advisory Board Member and a Senior Instructor at the Sloan College of Business at Regis College and West Virginia University's Reed College of Media.
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Kate Collins partners with The Product Guild through her Toronto-based company, Products With Purpose. Kate is a product and design coach whose work path is driven by the question: how can we affect change and be changed by finding better work outcomes together? She has tested answers with content creator and tech teams at Turner Broadcasting, Thomson-Reuters, CBC, and many start-ups. She often looks outside her field/comfort zone for answers, including a stint learning from bringing military and civilian innovators together in Humanitarian Disaster Relief sprints. Recently, that work has included mentoring at Canada’s first feminist entrepreneur’s accelerator, as well as personal exploration as a student-artist to harness collaborative creativity.
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Kate is an experienced workshop leader, with professional facilitation credentials. Her recent 5-year gig was to develop and run sessions for teams to explore and master all aspects of creative, critical thought. Her sessions include hands-on exercises, either individual or collective. From prior work, she’s experienced with teams from diverse industries (media, health, games, kids, legal, NFP) and varying roles (technologist, sales, finance, content-creation, librarians etc.).
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IDEATE
Our Values Define How We Work
CUSTOMERS FIRST
WE ACT LIKE OWNERS
WE ARE ALWAYS LEARNING
FAILURE IS A PART OF SUCCESS
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