WE HELP CREATE PRODUCTS
that live At the intersection of
customer and business value
How We Can Help You
From the fuzzy front end to commercialization, we provide coaching and advisory services to product, marketing and executive teams. We equally support early stage companies looking to scale and mature teams hoping to define and build new products and business models. We run individual coaching and can customize team workshops
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​​Our bias is to delight the customer, and the best way to do that is by empowering product teams to navigate the ambiguity of the discovery process to create an inspiring product vision.
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Or join the waitlist for my cohort-based course on Maven.
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LEARN FAST, FAIL FORWARD, ITERATE OFTEN
De-risking a new product idea is a noble goal, however, proof of success is not always easy to come by. For this reason we believe the best product teams understand the importance of rapid prototyping, rigorous testing and iterative design to hone a product hypothesis into a valuable customer solution.
What is the customer problem you are solving and does the product hypothesis address the need in a useful way?
Empathy rules.
What ideas are spawned when diverse teams process insights? Imagine insights becoming opportunities.
How do you communicate to customers what you envision so you can get quality feedback? Show the experience.
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What is the feasibility, usability, and desirability of your ideas?
Iterate or die.
PROTOTYPE
TEST
DISCOVER
IDEATE
ABOUT OUR FOUNDER
Leslie Grandy is an experienced digital transformation leader, product innovator, and team coach, with a track record of delivering consumer delight and measurable business results for large public companies including Apple, Best Buy, Discovery, T-Mobile, and Amazon, as well as early to mid-stage start-ups. She has led diverse product teams and has been an advisor to executives in the media, telecom, and retail industries. Grandy's teams thrive at the intersection of customer and business value.
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Grandy is an expert in new product development, customer experience, business planning, and strategy that drives customer delight. Equally comfortable in web and mobile environments, Grandy is adept at managing full stack teams of engineers, designers, and product managers that deliver innovative software and hardware experiences, like the first Android smartphone, the T-Mobile G1, and RealNetworks' SuperPass, the first paid online video subscription service.
Her career in new product innovation has included being trained in IDEO's methodology of human-centered product design and design thinking. Grandy led the Digital Innovation Lab team at Best Buy, and most recently serves as a paid advisory board member on the Innovation Council for Red Robin Gourmet Burgers.
Leslie is currently an Executive in Residence and Advisory Board Member to The Product Management Center at the University of Washington Foster School of Business. She is also a member of the Adjunct Faculty at Regis College and West Virginia University's Reed College of Media.
IDEATE
![EIR Elevate (9)[51].jpg](https://static.wixstatic.com/media/136cbb_020a91bbb7cc46589049ee31cb5815c0~mv2.jpg/v1/fill/w_103,h_58,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/EIR%20Elevate%20(9)%5B51%5D.jpg)
Our Values Define How We Work
CUSTOMERS FIRST
WE ACT LIKE OWNERS
WE ARE ALWAYS LEARNING
FAILURE IS A PART OF SUCCESS
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