NEW PLATFORMS AND EVOLVING CUSTOMER BEHAVIOR
CHALLENGE TEAMS TO
How WE Can Help You
From the fuzzy front end to commercialization, we provide coaching and advisory services to product, marketing and executive teams. We equally support early stage companies looking to scale and mature teams hoping to define and build new products and business models. We run individual coaching and can customize team workshops on the following:
Journey Mapping and Customer Discovery
Customer Experience Design
Design Thinking & Innovation
New Product Development
Ideation and Roadmapping
Product Market Fit
Product Manager Coaching
Our bias is for delighting the customer, and the best way to do that is by empowering product teams to navigate the ambiguity of the discovery process to create an inspiring product vision.
LEARN FAST, FAIL FORWARD, ITERATE OFTEN
De-risking a new product idea is a noble goal, however, proof of success is not always easy to come by. For this reason we believe the best product teams understand the importance of rapid prototyping, rigorous testing and iterative design to hone a product hypothesis into a valuable customer solution.
What is the customer problem you are solving and does the product hypothesis address the need in a useful way?
What ideas are spawned when diverse teams process insights? Imagine insights becoming opportunities.
How do you communicate to customers what you envision so you can get quality feedback? Show the experience.
What is the feasibility, usability, and desirability of your ideas?
Iterate or die.
ABOUT OUR FOUNDER
Leslie Grandy is an experienced digital transformation leader and team coach, with a track record of delivering consumer innovation and measurable business results for large public companies including Apple, Best Buy, Discovery, and T-Mobile, as well as early to mid stage start-ups. She has led diverse product teams and been an advisor to executives in the media, telecom, and retail industries. Grandy's teams thrive at the intersection of customer and business value.
Grandy is an expert in new product development, customer experience, business planning, and strategy that drives customer delight. Equally comfortable in web and mobile environments, Grandy is adept at managing full stack teams of engineers, designers and product managers that deliver innovative software and hardware experiences, like the first Android smartphone, the T-Mobile G1, and RealNetworks' SuperPass, the first paid online video subscription service.
Her career in new product innovation has included being trained in IDEO's methodology of human-centered product design and design thinking. Grandy led the Digital Innovation Lab team at Best Buy, and most recently serves as a paid advisory board member on the Innovation Council for Red Robin Gourmet Burgers.
Our Values Define How We Work
WE ACT LIKE OWNERS
WE ARE ALWAYS LEARNING
FAILURE IS A PART OF SUCCESS